New year resolutioner gym9/8/2023 ![]() ![]() Planet Fitness customers can choose between two membership options: the Classic membership, which starts at $10 per month, and the PF Black Card membership, which generally ranges between $20 and $25 depending on location. Potential factors for this summer jump in new customers include increased vaccination rates and reduced restrictions on mask-wearing at fitness facilities. The exception to this trend was June 2021, which saw a 21 percent increase in new customers compared to June 2019. However, new customer counts in January 2021 were down 52 percent compared to the same month in 20.įor most months in 2021, new membership levels were lower than before the pandemic. New customer counts remained steady in January 2019 and January 2020. memberships at Planet Fitness in January was about twice the level as every other month of the year. Prior to the pandemic, the volume of new U.S. New Year’s resolutions could be one of the factors behind the spike in new customers, as many consumers resolve to get in shape. Zooming in on Planet Fitness, new memberships spike in January of each year. Planet Fitness (NYSE: PLNT) sees an increase in new customers each January The fitness company went public again via an IPO in October 2021, after being taken private in 2015. Life Time Fitness’ customer counts in December 2021 were 33 percent lower than in December 2019. Other gym chains, like Life Time Fitness, have experienced slower customer growth. customer counts at Anytime Fitness were down 3 percent across the same time frame. In December 2021, Planet Fitness had 4 percent fewer customers than in December 2019. Planet Fitness and Anytime Fitness have also been closing the gap between pre-pandemic and COVID-era customer counts. Crunch executives have reportedly cited that some likely reasons for the company’s growing customer base during the pandemic include the fitness franchise’s digital workout offerings, the desire to return to a gym community, and weight gain during quarantine. At Crunch, members can pay on a month-to-month basis or as an annual upfront payment. ![]() customer counts were 21 percent higher than the same month in 2019. Notably, free trials are excluded from our data.Īmong the companies in our competitive analysis, Crunch Fitness saw the most customer growth. customer counts warmed up in late 2020 through 2021, after a brief period in spring 2020 when memberships were on hiatus. Looking at select gym chains- Life Time Fitness (NYSE: LTH), Planet Fitness, Anytime Fitness, and Crunch Fitness-U.S. Members have been running back to some gym chains, while for other chains, recovery is at a slower pace. Crunch Fitness members have exceeded pre-pandemic levels Consumer transaction data further shows that Planet Fitness (NYSE: PLNT) continues to experience a significant spike in new customers every January, corresponding with the popular New Year’s resolutions to get fit or live a healthier lifestyle. customer counts steadily increased throughout 2021, and memberships at gym chains such as Crunch Fitness, Planet Fitness, and Anytime Fitness almost reached or exceeded pre-pandemic levels. Our competitive analysis of gym companies illustrates that U.S. As a result of this panel change, however, we recommend using only the latest posts in assessing metrics, and do not support referring to historical blog posts to infer period-over-period comparisons.Īfter sweating out the early months of COVID-19, several national gym chains are finally experiencing a healthy increase in membership levels. Our data continues to be broadly representative of U.S. That includes machines for a cardiovascular workout, such as treadmills, elliptical trainers, stationary bikes, and stair steppers, as well as a variety of weight machines.NOTE: Bloomberg Second Measure launched a new and exclusive transaction dataset in July 2022. "The main advantage to joining a gym is to have access to a wide variety of exercise equipment," says Alex Petruska, a senior physical therapist at the Sports Medicine Center of Harvard-affiliated Massachusetts General Hospital. If you do, your heart will likely reap the rewards: regular exercise is one of the best ways to boost cardiovascular health. But no matter what you pay, shelling out a monthly fee may encourage you to use the gym regularly to get your money's worth. ![]() While these memberships can be costly, you may be able to find more affordable options or take advantage of discounts. During the first few months of the year, sign-ups at fitness centers and health clubs tend to trend upward. If getting in shape tops your list of New Year's resolutions, you're in good company. What to consider when choosing a workout venue. ![]()
0 Comments
Leave a Reply.AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |